I mainly do surveying and mapping job and in my personal experience there is a value in simplification of our data to the clients. This affects not only the products we create but also the tools we provide them to use the data. For example, I do a lot of construction mapping to gather spatial information about the site, in particular classified point clouds and orthomosaics, but I can clearly divide the customers to two groups: proffesionals who use my data into CAD envicoment to create analysis, cross section etc. but they do have they own software to do that. On the other hand, there is a second group of engineers who would like to simply review the orthomosaics with the CAD layers in the background but they do not have proper software, probably they are not very willing to learn new software and advanced tools, and there is a great space for online geoportals just like Agisoft Cloud to fill this gap. I do belive that enabling Cloud viewer to 2D ortho view would be a great optimization to this group of customers, providing them simply tools to quick analyze of data.
Edit: I forgot to mention that currently I do have mixed feelings about the navigation tools in the 3D model view - lack of tools to reset the top view, aling the view to north etc. First thing came to my mind was the 2D ortho view and that was the reason I suggested it.