Hello CanadianOne,
According to the screenshots there are three markers with the coordinates (0, 0, 0) if they are checked on in the Reference pane, then PhotoScan will use this coordinate information for the georeferencing.
So I suggest to uncheck them and press Update button on the Reference pane.
Also I can suggest to use version 1.2.6, if you are on some older release. There you would be able to generate DEM and perform more accurate measurements in the Ortho view mode basing on the elevation model.