Hi jwoods. I'm sorry but I have to say you are basically wrong.
The rolling shutter effect, actually has nothing to do with exposure, If you fly at 100ft at full speed you can expose at 1/16000 but your photos will be severely distorted (not shifted). The sensor readout of your Phantom takes as long as 33miliseconds regardless the exposure speed. (I'm not inventing this number, it comes from the specs stated by the sensor manufacturer)
Now lets make some numbers and then you may ask yourself if all this small scale mapping has been as good as you used to believe.
A Phantom3 photo file has 3000 rows
max speed is 16 m/s
if first row is taken when "trigger" starts and last one 33ms later, then your P3 has moved 52,8 centimeters! yes, it is that much!
a perfect square in the ground captured in your photos, will look like a rectangle 52,8cm shorter or longer depending on the sensor readout direction.
But all this means not only that the ground objects will render distorted in your photos, but also means that everything else gets way more complicated. What the camera center coordinates are after all? where the ray intersections are located? common photogrammetry principles are broken because the point of view does not exist as a point.
So, if you want to keep doing extensive mapping with the P3 its fine, but you should wonder if your results are good enough for being considered as professional. One thing is sure, they are nor as accurate as they would be if you made use of a camera with a global or at least mechanical shutter.
Best