GCPs are consistent coordinates across all photos. All photos that have a GCP in it will at least use the same coordinates as the others.
Each time the phone, camera, or hand-held gps unit tries to determine gps location it is different, the errors are different, and it is simply unreliable. A TotalStation or other survey equipment is the most accurate.
Even if you have incorrect gps coordinates, using the same data with GCPs at least prevents the error from compounding from one photo to the next.
Also, GCPs without coordinates are useful with aligning photos, making scale bars, etc.